What looks like a graphic novel-cross-adventure story-cross-activity booklet is actually a mental well being resource for children aged 6 to 12 years old, developed recently by the Amergin team for Richmond Fellowship Queensland and UnitingCare Community Sunshine Coast.

A couple of months ago I blogged about the need for community organisations to start focusing on and prioritising their marketing and communications, in order to distinguish themselves in a rapidly changing market where your client is now your paying customer. In the article I discussed the need for imaginative and engaging marketing practices that clearly distinguish your service and your brand and appeal to your target stakeholders in an innovative and modern way.

Marketing and communications isn’t just about getting clients in the door; it’s also about engaging and helping them in the most effective ways possible. The Escape from the Desert story is an evidence-based, concept-tested product that provides information to kids in a way that really appeals to them, through a recognisable brand that can be built upon and leveraged in multiple ways and formats.

Connecting with your client base doesn’t have to be hard or onerous. It can be fun, interesting and incredibly effective, particularly when it’s done right. If you’d like to get your own copies of the Escape from the Desert story and the accompanying educational posters, or if you’d like more information about how Amergin can help you make your creative mark – get in touch!

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Amergin has come a long way since our first client over 4 years ago. Over the last few months our team has worked particularly hard to re-focus the business and expand its services to better cater for Australian community organisations and businesses.

Today, we’re ready to reveal the next phase of our journey.

What does this mean for our clients?

We have made some significant changes including consolidating our marketing and consultation services under one brand ‘Amergin’. Our business is built on credibility, expertise and trust. We are committed to the success of our clients (not making a quick dollar). This is what sets us apart from everyone else and means we go further for our clients.

Marketing

As well as launching a new logo and website, we have enhanced our overall service provision while also looking to improve the journey our clients experience with us. This is represented in the following ways:

• A ‘hand-held approach’ that keeps us connected with our clients through the entire project journey. It means we’re on the same page and deliver exactly what clients want, on time and on budget;
• Keeping up-to-date with new strategic and digital marketing practices to keep our clients ahead of the game;
• Access to the best design tools to build stunning websites and collateral;
• First-class reporting mechanisms to measure campaign success; and
• Marketing Workshops to share the knowledge we’ve acquired from years of experience and research, to help businesses nurture their own growth and success. We will tailor topics and duration to suit your business needs.

Consulting

This area of our business is growing rapidly, particularly due to the enormous changes currently occurring in the disability and mental health sectors. We are helping a long list of community organisations apply for State and Federal Government funding, assisting with business, program and policy development and supporting existing and new organisations through the varying State processes to apply for NDIS Provider registration.

To learn more about our services or to book a free 30-minute discussion to talk about your next project, contact us now!

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